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Branding, web design & development


We had the pleasure of starting work with the BASE team before they even had a name for their Gym. We worked with the team to identify the core principles that made their proposition different to the competition and created the BASE brand from there.


The brief was to create a high-end, modern and exciting brand that stood out against the industry norm for Thailand's fitness industry that people would be proud to become a part of.

We achieved this by creating a strong logo and elements for the brand that all tie into the tagline “Build your base.” A powerful play on words with the brand name and underlying message of BASE.

BASE Branding

Yadda initially said we needed a brand that we were proud of and excited about, and they absolutely delivered this. We didn't just get a brand, we got an education on how to apply and use it, which proved invaluable as we moved from development to implementation.

We get constant positive comments on the strength and feel of our brand and it's made BASE stand out and bold in a crowded market.

Jack - Founder, BASE
BASE reception area BASE BASE in the media More BASE branding The BASE gym


The site was built using Wordpress. It includes the facility to purchase on off memberships or subscriptions on site and integrates with BASE's booking systems using an API.

As well as working with BASE on their brand and website, we also worked with them to create social media templates, marketing materials and tools to track their clients progress.


BASE was able to secure a partnership deal with Adidas based on their innovative approach and supported by their branding and presentation before the gym had opened. On its launch the website and social media presence drove a lot of interest in BASE and hlped to communicate what set it apart from the competition.

Since launch they have worked in partnership with the likes of GQ magazine as well as continuing their collaborations with Adidas whilst exceeding their membership targets and are planning to open their second location in the summer of 2017.


Recent Work