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HYPE Filter

HYPE Filter needed a website that would make it stand out from the crowd and promote its music PR services to the electronic music industry. In other words, it needed to make sure people believe the HYPE.

Key objectives:

  • Make the site look stunning
  • Communicate the high level of work HYPE does in the music industry
  • Give the user a strong brand experience



We designed a bespoke dynamic masonry grid for the homepage that enables HYPE’s visual brand identity to showcase its best work, clients and services on one page.


We built the fully responsive site in WordPress using custom post types, which means the HYPE team can easily keep the site up to date with its successes.

Style-wise, we coded a bespoke JavaScript transition to match images and text with the HYPE Filter logo.


Hosting services.