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Marmot Tours

From our first contact with Yadda, we felt that they had the right balance of friendliness, approachability and professionalism as well as a wealth of experience in their team.

They offered us a range of platform options for the development of the site, hosting packages and SEO advice. They listened intently to our undefined ideas and with the designers in Yadda’s team, helped shape them into a website that we’re thrilled with.

Yadda had clear stages to the development process, guiding us through each step, and keeping to our joint timescales in spite of the usual ‘tweaks’ and evolution of ideas that cropped up. Their team has helped us with all aspects of the web design and launch, and is providing great post-launch support.

We can’t recommend them highly enough; whilst it is daunting to design or re-design a site, Yadda offers an experienced, imaginative, friendly and professional team, which made the whole process enjoyable and exciting with a fabulous end result.

Cathy Thompson - Administrative Director

Marmot Tours wanted an updated site with a clean, modern look that made better use of its images, and still provided clear user journeys to detailed trip content.

Key objectives:

  • Communicate the brand proposition better
  • Encourage navigation toward booking tours by enhancing the site and information architecture
  • Improve search engine optimisation

Design

We collaborated with Marmot’s branding agency to develop and implement a fresh take on its identity.

Through designing an alternative site architecture we simplified the user journey and provided easy ways to access detailed information.

Our use of big, bold imagery communicates the unique essence of the brand: striking diagonal lines represent the angled mountains synonymous with Marmot Tours.

Craft

We built a fully responsive site in WordPress using custom post types and SVG (vector graphics) to make sure that it looks great on high definition and retina screens, and that the Marmot Tours team can update it easily.

Support

Hosting and search engine optimisation services.